Social Media Policy
Decision Maker: Cabinet
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: Yes
The report provided information which would enable Members to discuss and decide whether to approve the Council’s new Social Media Policy.
That the Council’s new Social Media Policy which sets out guidelines for how both the Council and its staff will use social media for the benefit of Breckland be approved.
Reasons for the decision:
Without this Policy in place it was arguable whether the Council should develop a social media presence as the risks this would present would be greatly increased.
Not only would staff not have a clear idea of what their permitted rights and responsibilities were but there was also the risk of the Social Media Strategy failing because of lack of consistency in message and presence and the loss of strong identity that inevitably accompanied this.
The Council would also be unable to adequately control what platforms it was on and what messages were put out in emergencies or when issues arose such as purdah.
Alternative options considered:
Option 1- recommended
The Council agrees to the adoption of the Social Media Usage Policy and the guidelines for staff.
The Council continues with the development of its Social Media Strategy as set out in the Digital and Social Media Development report.
The Council chooses not to adopt the Social Media Usage Policy and guidelines for staff.
The Council continues with the development of is Social Media Strategy as set out in the Digital and Social Media Development report accepting the increased risks that this involves.
Report author: Dominic Chessum
Publication date: 13/05/2010
Date of decision: 11/05/2010
Decided at meeting: 11/05/2010 - Cabinet
Effective from: 21/05/2010